Talk with art historians

Corporate Art Collections: Art as a Communication Tool

Experts share their perspectives on corporate art collecting.

Wednesday, 11 February 26
Time 20:00 - 22:00
Price Free

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At Cloud Seven, art enters into dialogue with other worlds. This open discussion explores a simple yet essential question: how does art become a meaningful communication tool for companies?

Two art historians share their experience at the intersection of contemporary art and the corporate world: Anne Pêtre, Head of Art at ING Belgium, and Pascale Van Zuylen, former curator of the Lhoist Collection for 15 years and currently responsible for the Scabal Art Residency Programme. The discussion is moderated by Justyna Gajko Berckmans, General Coordinator of IACCCA, the international network connecting 60 corporate contemporary art collections.

The discussion welcomes art professionals and anyone curious about how art shapes narratives, relationships, and corporate cultures. No prior knowledge is required; the talk remains concrete, accessible, and inspiring.

The one-hour conversation is followed by an informal drink at the bar, offering a relaxed opportunity to continue the exchange. Doors open at 18:00, with the exhibition (Not) All Is Gold open for viewing beforehand.